What? “Les Macarons” cookie box from Stora Enso combines innovative design of traditional luxury packaging confectionary or bakery products with interactive features.
Where? Research & Demo – Stora Enso.
More details: The structure of the package enables hidden NFC-label; separate antenna and IC structures printed directly on the packaging board. In addition to NFC interaction the package contains also UHF RFID antenna and chip with tamper evident functionality. This premium packaging provides important allergenic information for customers via NFC tag and mobile phone application. The mobile phone application enables demonstration of the future end use possibilities for consumer interaction with packaging. Brand owners have the possibility to mark their allergenic ingredients into application and it will alert make an alert in the consumers’ mobile device if the product contains any potential harmful substances.
Simo Siitonen, Stora Enso