Functional printing

Item Info:

What? Thermochromic inks printed on Coca Cola packaging.

Where? On the market – Netherlands.

When? 2016

More details: Thermochromic inks on all Coca Cola packaging (small and large PET bottles, glass bottles for restaurants etc. and cans)  are activated once the product is cooled to a temperature between 3 and 12 degrees Celcius. It is a temporary gimmick for the summer 2016  period, meant to keep customers ‘refreshed’ all summer long. There is also an additional element to the packaging: consumers are stimulated to take a picture of their properly cooled Coca Cola can/bottle and upload it to the Coca Cola website, to get a chance to win a weekend away in the Coca Cola beach house.

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