MC/WGs meeting: Application & Communication Fourth MC/WGs COST Action FP1405 Meeting


November 7–9, 2017

Place: Tzuba hotel, Judean Hills, Israel

Contact person: Zvi Hayouka

Fourth MC/WG meeting will take place from 7 to 9 November 2017, in Israel.

Based on the successful Bled meeting, the program will comprise a Management Committee Meeting, a conference (this time with a focus on social sciences and application/implementation), as well as a design workshop. Within this day, the participants will be asked to envision a scenario and make a prototype as a step forward from the demonstrators that were decided upon in the previous GPs. The workshop will be attended by different industries, scientists to be able to benefit from cross-sectoral approaches. Also Working Group Meetings will be hosted to follow up on previous meetings and work and draft further activities.

Furthermore, industry will be gathered and actively invited to participate.


Time Event
Tuesday, 7th of November
13:00 - 13:45 Registration and welcome for MC members
14:00 - 17:00 Management Committee Meeting
18:00 Winery tour and tasting
19:00 ActInPak dinner at Tzuba Hotel
Wednesday, 8th of November
8:00 - 8:30 Registration and welcome for all other participants
8:30 - 10:00 Conference Application & Communication of Active and Intelligent Packaging
- Ana Dopico, University of Vigo, Spain - The consumer Perceived Value: Development of a Measurement Scale for package functions
- Jan Parobek, Technical University in Zvolen, Slovakia - Final Consumers Attitudes to Active and Intelligent Packaging in Slovakia
- Mika Vähä-Nissi, VTT, Finland - Feasibility of active and intelligent packaging for local and organic food in Southern Finland
- Siv Lindberg, RI.SE, Sweden - (tba)
10:00 - 10:40 Coffee Break and Networking
10:40 - 12:00 Conference Application & Communication of Active and Intelligent Packaging continued
- Shira Rosen, Strauss Group, Israel – Potential of Active and Intelligent Packaging for users
- Eduardo Aires, Art Director Whitestudio, Portugal – (tba)
- Bezalel, School of Art in Jerusalem, Israel – Active and Intelligent packaging design
- Ron Nabarro, Huaqiao university China – When you design your packages are seniors on your mind?
12:00 - 13:00 Lunch
from 13:00 In Idea lab - a design workshop (led by Maria Cadarso, Faculty of IADE from Universidade Europeia) COST participants will be split into groups to provide designers (students from Israel and abroad) input so they can envision a scenario and prototypes for the application of active and intelligent packaging. The provisional set-up of the idea lab is:
13:00 - 13:50 Idea lab: 12 groups of 6-7 COST participants provide consumer needs
13:50 - 14:30 Idea lab: 12 groups of 3-4 designers provide 12 visions; Networking
14:30 - 14:50 Idea lab: Consultation of Expert Panels from industry, consumers and COST scientists to go through solutions and filter the ideas; Networking
14:50 - 15:30 Idea lab: Design students will re-think their visions; Networking
15:30 - 17:00 Idea lab: Presentation of the designs and questioning by participants, and general discussion together with industry to rank solutions; Networking
18:00 Trip to Jerusalem
Thursday, 9th of November
8:30 - 9:30 STSM presentations
- Adriane Cherpinski, IATA, Spain - Barrier, Mechanical and Surface Properties of Nanocellulose-based Films with Polyhydroxyalkanoates Processed by the Electrospinning Coating Technique
- Idalina Gonçalves, University of Aveiro, Portugal - Incorporation of cellulose nanocrystals into chitosan-genipin formulations: a step towards the production of an active paper
- Tanja Radusin, University of Novi Sad, Serbia - Preparation of active packaging films based on biopolymers and bioactive extracts from plants and fungi by electrospinning
- Jose Martin Ramos Diaz, University of Helsinki, Finland - Characterization of NFC-/xylan-based hydrogels and aerogels reinforced by tannic acid
9:30 - 10:30 Poster presentation session
- Carla Vilela, University of Aveiro, Portugal - Exploiting free-standing polysaccharides-based films as active food packaging materials
- Dimitrina Todorova, University of Chemical Technology and Metallurgy, Bulgaria - Obtaining and study of the packing papers with antibacterial properties using plant extracts
- Filomena Silva, University of Beira Interior, Portugal - The use of natural compounds for antimicrobial food packaging
- Cornelia Vasile, P. Poni Institute of Macromolecular Chemistry, Romania - Biodegradable, active PLA-based food packaging
- Elena Poverenov, Agricultural Research Organization The Volcani Center, Israel - Biopolymers-based nanostructures to form active packages for food products
- Magdolna Pal, University of Novi Sad, Serbia - Image processing based fold cracking assessment of coated papers and paperboards
- Peter Simon, Slovak University of Technology, Slovakia - Migration of nanoparticles from packaging and a sensor for the nanoparticles toxicity
- Sebnem Tavman, Ege University, Turkey & Hulya Cakmak, Hitit University, Turkey - Quality Changes of Electrospray Coated Apple Slices During Refrigerated Storage
- Aleksandra Miletić, University of Novi Sad, Serbia - Tea tree oil loaded PLA electrospun fibers as packaging materials
10:30 - 11:00 Coffee break and networking
11:00 - 13:30 Working Group meetings including industry workshop in cooperation with Israeli Packaging Institute
13:30 - 14:30 Lunch
14:30 - 17:00 Trip to Melodea and The Hebrew University of Jerusalem, Institute of Biochemistry, Food Science and Nutrition

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Presentations from this event are available at subpage Presentations from COST events.

Take HOME Messages


  • There is a gap between research and industry but also between industry and consumers with a lack of awareness of what is AIP.
  • Our society is changing with the increase of elderly people.
  • It is not how old they are but how they are old.


  • You should adapt packaging to generation: millennials want sustainable vs baby boomers want easy opening.
  • Organic and local food are not necessarily interested in AIP.
  • Packaging design to “creating wonder out of basic”.
  • The decision comes now from friend recommendation, they should share your product with others but be careful with viral.
  • Baby boomers are a new generation and spent 48% of their budget in non-essential with about 7trillions$ /year.


  • A scale of packaging consumer perception is under construction and will be expanded.
  • Information is important : communication.
  • You should propose a nonexclusive design vs inclusive design.
  • Industry designer are part of the packaging equation.